Often we will talk to friends but many, if not most, will turn to the Internet. After all, "if it's on the Internet it has to be true." Cruisers will turn to a website like Cruise Critic where they will find reports on the various ships and destinations and most importantly reports of the experiences people like them have had on a particular cruise. Others might turn to Trip Advisor where folks (myself included) make regular reports about our experiences at destinations, resorts, hotels, restaurants etc.
Let me up
front acknowledge that I visit these site regularly to see what people are
saying. However, because I have been around a while I know that just because it
is on the Internet does not mean it is true or that any one review represent
what is normally experienced by folks at a destination, resort or cruise. Keep
in mind that these sites are tools and like any tool you need to know how to
use it. Used properly they can help you and your Travel Agent plan the perfect
vacation. When used improperly they might cause you to miss out on a great
vacation.
The
first thing I do is look at the date on the latest three evaluations. It's
really pretty simple. If the dates of the latest opinions is an old date then
the opinion is an old opinion. That is,
it is out of date and may reflect a condition that at the time was
accurate but no longer exists. So my first rule of thumb is that you make sure
the date of the review is reflective of what is going on today not a year ago.
Pay
attention to the number of reviews for your event. One or two reviews is
totally inadequate for making a decision. This is especially true if they are
made on or near the same date. When you have a bunch of opinions within a short
time period it usually means that a supplier is either hyping their product or
being critical of a competitor's product. Another possibility is that it is a lot of
people who, lets say were on the same cruise that went bad but certainly does
not reflect what is normal for that particular cruise. Personally, I want to
see a dozen or more entries from a variety of people living in different parts
of the country.
Always
keep in mind that people who are disappointed or angry over something are more
prone to say something that people who are happy. People who perceive they have
been "short-changed" will tell 25 people where as people who are
happy with their experience will only tell 5 people. Translated to the Internet
you can count on unhappy travelers to report their opinion more often and in
more places that those with happy experiences. You should also understand that
what might leave one person disappointed may be exactly what another is
expecting.
I am not
suggesting that you not use these resources. To the contrary, I encourage you
to seek opinions from as many sources as
you can. Tell your friends what you are contemplating and ask their opinions. Go to the above mentioned websites and see
what others are saying about what you are thinking of doing on your vacation.
However, the most important piece of advice I can give you is that while you
are doing all this research you also consult with a travel agent/consultant. They
usually know these travel suppliers or they know how to find out what the real
story is on a given vacation supplier. You travel agent can help you find your
way through this maze of positive and negative information you've found on the
Internet. They can help you choose a vacation that will fit your needs and
offer you the best opportunity for a great vacation. Many of them have actually
done what you are thinking of doing or been where you are considering going and
thus have personal experiences upon which they can draw. Trust me, because they
want your repeat business they will never intentionally steer you in the wrong
direction.
So, the
bottom line is this, even if you want to do all that research USE A TRAVEL
AGENT to book your cruise.